what is white willow bark?

White willow bark has been used for centuries for medicinal purposes. Its anti-inflammatory and pain-relieving properties have made it a popular natural remedy for aches and pains. It works wonders for your skin and is one of our hero ingredients, particularly in our Purify range! Here’s why we love white willow bark.


White willow bark contains salicylic acid, a type of beta hydroxy acid (BHA) that is widely used in skincare products for its exfoliating properties. Salicylic acid helps to remove dead skin cells and unclog pores, preventing acne breakouts and improving the overall texture and tone of the skin. This can help your skin feel smoother and look brighter.

Anti-inflammatory properties

This powerhouse ingredient is rich in anti-inflammatory compounds such as salicin, which can help to reduce inflammation and redness in the skin. This makes it an effective ingredient for those with sensitive skin or inflammatory skin conditions such as acne, rosacea, or eczema.

Antimicrobial properties

The antimicrobial properties of white willow bark make it an effective natural remedy for treating and preventing acne. Its salicylic acid content helps to unclog pores and kill the bacteria that cause acne breakouts. This makes it an excellent ingredient for those with acne-prone skin.

Anti-ageing benefits

White willow bark is also rich in antioxidants, which can help to protect the skin from free radical damage and prevent premature ageing. Its exfoliating properties can also help to reduce the appearance of fine lines and wrinkles, leaving your skin looking youthful and radiant.

Moisturising properties

It is also known for its moisturising properties, which can help to keep the skin hydrated and prevent dryness and flakiness. Its gentle exfoliating properties can also help to improve the absorption of other skincare products, allowing them to penetrate deeper into the skin for maximum effectiveness.

​​This ingredient can be found in many of our products from the Purify range including:

White willow bark is a versatile ingredient that provides so many benefits to your skin. Whether you're looking to improve the texture and tone of your skin, reduce inflammation and redness, prevent acne breakouts, white willow bark is a valuable addition to your skincare routine.