skin flooding - keeping your skin hydrated

Skin flooding is the newest trend to enter the group chat, and it’s a trend that’s here to stay. Hydrated skin is never out of fashion! 

Keeping your skin hydrated is crucial for maintaining healthy and youthful-looking skin. Skin dehydration can lead to a range of skin issues, including dryness, sensitised and inflamed skin, flakiness, fine lines and even breakouts.

It's essential to understand that your skin is the largest organ in your body, and it needs water to function correctly. Your skin acts as a protective barrier against the environment, and when it's dehydrated, it's unable to perform its job effectively. A lack of hydration can result in a weakened barrier, which can lead to irritation, inflammation, and sensitivity.

One of the most important things you can do is to drink plenty of water. The recommended amount is eight glasses per day, but if you are active or live in a warm climate, you may need more. Drinking water helps to flush toxins out of your body and keeps your skin looking clear and healthy.

When it comes to skincare, we recommend using a moisturiser daily. Moisturisers help to lock in moisture and prevent water loss, keeping your skin looking plump and hydrated. Look for moisturisers that contain hydrating ingredients like hyaluronic acid, glycerin, or ceramides. These ingredients work by attracting water to the skin and preventing it from evaporating.

In addition to using a moisturiser, you can also incorporate hydrating serums and face masks into your skincare routine. Serums are lightweight, highly concentrated formulas that penetrate deep into the skin to deliver hydration and nutrients. Face masks should be used once or twice a week to give your skin a boost of hydration and nourishment.

Current Hydrating Favourites


The Thirsty Moisturiser is the most hydrating moisturiser in our range and is ideal for dehydrated skin. It uses active ingredients such as hyaluronic acid, desert lime and green tea to hydrate, brighten, tone and boost collagen production.


The Eternal Hyaluronic Serum is an essential product for any skin type as it offers deep hydration to the skin without feeling heavy or greasy on the skin. Our Hyaluronic Acid Serum contains 97% Hyaluronic Acid. This is extremely concentrated and one of the strongest on the market. Our plant sourced hyaluronic acid holds 1,000 its weight in water, draws moisture to the skin and helps the skin to retain moisture.


Our Thirsty Hydrating Gel Mask contains hyaluronic acid, peptides and jojoba oil to hydrate, plump and strengthen the skin tissue, as well as give your skin that healthy glow! Can be used as a mask left on for 10-20 minutes then rinsed off before continuing with the rest of your routine. Alternatively, you can use this product as a sleeping mask. Simply apply, leave on overnight and rinse off in the morning to reveal smooth and plump skin. 


thirsty hydrating gel mask



It’s no secret that hydrating your skin is crucial for maintaining healthy, youthful-looking skin. By drinking plenty of water, using a moisturiser, and incorporating hydrating serums and face masks into your skincare routine, you can keep your skin looking plump, smooth, and radiant. 

So, don't forget to hydrate your skin and your skin will thank you for it!